Wet n Wild has unveiled an exciting revamp of their popular Color Icon blushes, boasting a brand new formula and sleek, updated packaging. This isn't just a cosmetic change; the entire user experience has been elevated. Say goodbye to the bulky, older compacts and chalky texture. The new blushes feature a significantly creamier and smoother formula, resulting in effortless application and blendability. The included brush, while smaller, is denser and softer than its predecessor, making for a more refined application. This review delves into the performance of the new formula across different shades, exploring pigmentation, longevity, and overall wearability.We tested three shades: Pearlescent Pink, Mellow Wine, and Apricot, experiencing both the successes and limitations of the improved formula. We'll discuss the nuanced pigmentation across the shades, highlighting which shades delivered impressive color payoff and which fell slightly short. Discover whether the enhanced creaminess translates to lasting power and a natural, non-cakey finish throughout the day. Ultimately, this review will help you determine if these budget-friendly blushes deserve a spot in your makeup bag.
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New Packaging and Formula
Wet n Wild has revamped their Color Icon blushes with a new formula and packaging. The new compact is smaller and sleeker than its predecessor, boasting a more modern design. Gone is the larger, bulky case and oversized brush. The noticeable difference lies in the formula itself; it's significantly creamier and smoother, unlike the previous chalky, powdery texture.
The smaller brush included in the new packaging is more suitable for contouring or eyeshadow application than blush application. However, the brush hairs are notably improved, softer and more densely packed compared to the previous brush.
Shade Swatches and Pigmentation
I purchased three shades: Pearlescent Pink, Mellow Wine, and Apricot. Pearlescent Pink features a subtle gold glitter, while Mellow Wine is a matte shade. Apricot, however, proved disappointing; despite its beautiful color in the compact, it barely showed up on my skin tone.
The new formula's improved creaminess is evident in the application. Shades blend seamlessly, offering buildable coverage. Pigmentation varies; Pearlescent Pink provides a noticeable, shimmery effect, and Mellow Wine offers a decent, buildable color payoff.
Wear Test and Longevity
A wear test was conducted using Mellow Wine blush. The blush lasted for several hours, maintaining its matte finish, even as my skin began to produce oils throughout the day. The blush did fade slightly over time, but still provided a subtle enhancement to the complexion, making the skin look less oily.
The longevity of the blush suggests decent staying power; the results, even after several hours, appeared natural and not cakey or overly pigmented. This speaks to the improved, smoother formula.
Final Verdict
Overall, the new Wet n Wild Color Icon blushes offer a significant upgrade in terms of formula and texture. The creamier, smoother consistency makes for effortless application and blendability. The improved brush, while smaller, applies product effectively. However, shade selection is crucial; certain shades, particularly those lighter in pigmentation, might not show up as well on medium to light skin tones.
The lasting power is impressive, making these blushes a worthwhile purchase for their affordability and performance. While some shades may not suit all skin tones, the improved formula and sleek packaging make these a great budget-friendly option.