This review dives deep into the NYX Professional Makeup Can't Stop Won't Stop Concealer, examining its claims of full coverage and long-lasting wear. We'll explore the product's packaging, applicator, texture, and application techniques, comparing its performance to higher-end concealers like MAC Pro Longwear and Shape Tape. From its unique liquid-cream consistency to its buildable formula and 24-shade range, we'll assess whether this affordable concealer truly lives up to the hype.This in-depth analysis will cover crucial aspects like coverage, longevity, creasing, and transfer resistance. We'll discuss the best application methods to maximize its performance and address whether the multiple layers needed for full coverage outweigh the budget-friendly price point. Ultimately, we’ll determine if the NYX Can't Stop Won't Stop Concealer is a worthwhile addition to your makeup bag or if a higher-end option offers superior results.
Pros And Cons
- Classy packaging
- Pointy doe foot applicator
- Texture is between liquid and cream
- Lightweight
- Won't transfer
- Provides full coverage
- Lasts up to 24 hours
- Available in 24 shades for highlighting, contouring, and concealing
- Packaging makes the product appear lighter than it is
- Requires two layers for full coverage
- Can crease under eyes, especially with multiple layers
- More expensive per ml than MAC Pro Conceal
- Can emphasize under-eye creases
Read more: Top 5 Full Coverage Concealers You Need to Try
Packaging and Texture
The NYX Can't Stop Won't Stop concealer comes in sleek, classy packaging. However, the product inside appears lighter than it actually is in the bottle. The applicator is a pointy doe foot, making for precise application. The texture itself is a unique blend of liquid and cream; not too runny like some high-end options, but also not overly thick.
It's a buildable formula, allowing for customized coverage. The applicator's precision is a definite plus for detailed concealing and contouring.
Claims and Cost Comparison
The product claims to be lightweight, non-transferring, and offer full coverage for up to 24 hours. It's marketed as a multi-tasking product for concealing, contouring, and highlighting. With 24 shades available, there's a good range for various skin tones.

Priced at $12 CAD for 3.5ml, it's slightly more expensive per ml than high-end options like MAC Pro Conceal ($28 CAD for 9ml). The cost-per-milliliter comparison shows the NYX option is slightly pricier.

Application and Blending
The reviewer recommends applying the concealer in downward strokes rather than the typical inverted C-shape. This technique prevents highlighting under-eye circles, which can make them appear more prominent.
After application, allow the concealer to set for about 30 seconds before blending. This helps prevent it from transferring to the blending sponge and improves coverage. The reviewer's technique involved 'stamping' the concealer on before blending, minimizing the need for extensive blending.
Coverage and Wear Test
Initially, the reviewer found the coverage to be thin, requiring multiple layers for full coverage. However, with additional layers, the coverage improved significantly. The concealer is described as creamy, yet blends to a thin, matte finish.

A wear test was conducted throughout the day. At the 4-hour and 8-hour marks, the concealer's staying power and creasing were evaluated. Despite being a matte formula, the reviewer noted some creasing.
Comparison with Other Concealers
The reviewer compared the NYX concealer to MAC Pro Longwear Concealer and Shape Tape. While MAC Pro Conceal offers thin but good coverage, Shape Tape provides heavier coverage with fewer applications.
The NYX concealer fell somewhere in between, requiring multiple layers for similar coverage to the others. The high-end options provided a more seamless finish than the NYX concealer. Overall it was found to be less impressive than high-end options.
Final Verdict
The NYX Can't Stop Won't Stop concealer provides good coverage, but requires multiple layers. The matte finish can emphasize texture and creasing, especially under the eyes. Transfer-resistance is good, as advertised.

While it performs adequately, the need for multiple layers and the resulting creasing make it less favorable compared to higher-end options. Considering the price point, the reviewer would recommend more high-end concealers due to their performance and long-lasting effect.