This review dives into Morphe's Fluidity Foundation and Concealer, examining both their performance and the brand's ongoing struggle with inclusive marketing. The author purchased the foundation in shade F3.2 and the concealer in C2.15, offering a firsthand account of their application, blendability, and overall coverage. A key focus is the foundation's impressive ability to match olive undertones, a frequently underserved complexion. While praising the products' full coverage and comfortable wear, the review also critically addresses Morphe's past controversies surrounding the representation of diverse skin tones in their marketing campaigns.Despite launching a 60-shade foundation range, Morphe's commitment to genuine inclusivity remains a point of contention. This review highlights the disconnect between offering a diverse product line and failing to reflect that diversity consistently in advertising and brand representation. The author ultimately assesses the products' merits while urging Morphe to address its shortcomings in authentically representing all its customers, ensuring its marketing truly reflects the inclusivity of its product offerings.
Pros And Cons
- Good match for olive undertones
- Blends seamlessly
- Full coverage
- Slick and easy to blend
- May dry down quickly (requires quick blending)
- Shade matching may require careful selection based on online description
- Blends well into foundation
- Full coverage
- May be too light for some (requires careful shade selection)
- May not be as warm as described
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Product Selection and Packaging
I purchased the Morphe Fluidity Foundation in shade F3.2, described as a medium with golden-green undertones for olive skin, and the concealer in C2.15, a light warm shade with peachy undertones. Both were bought independently and not through any PR relationship.
The packaging is sleek and modern, a definite improvement over some of Morphe's older products. The foundation's simple numbering system is less memorable than named shades, though.
The price point is competitive, falling somewhere between drugstore and high-end brands, making it accessible to a wider range of consumers.
Morphe's Inclusivity Controversy
Despite launching a 60-shade foundation line, Morphe faced criticism for a perceived lack of inclusivity in their social media marketing. The brand was accused of not adequately representing people of color, especially Black women and men.
While Morphe's Instagram feed now features more diverse models, critics argue that this is a reaction to the initial backlash rather than genuine, consistent representation.
This highlights a critical issue: launching an inclusive product line doesn't equate to being truly inclusive unless the brand consistently and authentically reflects diversity in all aspects of their marketing and presentation.
Foundation Application and Performance
I applied the foundation using a damp Beautyblender after preparing my skin with a hydrating oil. The formula is described as matte and quick-drying.
The shade F3.2 proved to be a perfect match for my olive undertone, blending seamlessly into my skin. I was initially concerned it might be too light, but the blend was flawless.
The foundation felt comfortable on my skin and didn't dry out or cake up even after setting. The coverage is indeed full-coverage; my moles were still visible but the overall tone of my complexion was even.
Concealer Application and Performance
The concealer, in shade C2.15, was a tad too light and less warm than expected. While it blended smoothly, a darker shade would have been a better match for my complexion.
Despite the slight shade mismatch, the concealer blended easily and didn't crease under the eyes. This concealer is also full-coverage.
Overall, the concealer worked well in conjunction with the foundation to create a flawless base.
Final Thoughts and Conclusion
Morphe's Fluidity Foundation and Concealer deliver impressive performance, offering full coverage and seamless blendability, particularly the foundation. The foundation provided a perfect match for my olive undertone, which is rare to find.
The concealer, while slightly too light for me, blended well and showed no creasing. The matte finish of the foundation was comfortable, but I found the setting powder choice crucial to achieving the desired look.
However, the brand's marketing struggles with inclusivity detract from the positive aspects of the products themselves. Morphe should prioritize authentic representation of diverse skin tones to better align with its product offerings.