This review dives deep into Juvia's Place I Am Magic Foundation, exploring its performance, application, and overall value. We examine the foundation's unique velvety cream formula, assessing its claims of full coverage and longevity. From initial impressions of the elegant packaging to a detailed wear test conducted in Florida's intense heat, we scrutinize every aspect. This review also addresses the challenges faced during application, including blending techniques and the search for the perfect shade match within its extensive range designed for women of color.Particular attention is paid to the foundation's longevity and how it interacts with other makeup products, including primers, moisturizers, setting powder, and concealers. We analyze whether the impressive coverage and lasting power justify the price point, ultimately deciding if this foundation is a worthwhile investment and a suitable addition to your makeup routine, even considering the learning curve involved in its application. The verdict? Find out if this full-coverage foundation lives up to the hype.
Pros And Cons
- Favorite primer
- Expensive but worth it
- Beautiful color
- Love the formula and packaging
- High coverage
- Good color range for women of color
- Long-lasting wear in humid conditions
- Velvety cream formula
- Difficult to blend; requires time and patience
- Can appear patchy if not properly blended or mixed with a medium
- May oxidize and become matte/orange if the wrong shade is chosen
- Not easily blendable
Read more: Top 5 Full Coverage Concealers You Need to Try
Packaging and First Impressions
The Juvia's Place I Am Magic Foundation comes in a sleek, little tube container. The packaging is simple yet elegant, making it easy to store and travel with. Initial impressions were positive, based on the attractive packaging and the promise of a velvety cream formula.
Upon opening, the foundation boasts a unique, velvety cream consistency. This differs from many other liquid foundations, hinting at a potentially different application process and finish.
Formula and Application
The foundation's texture is described as velvety cream, more of a buildable cream formula than a typical liquid. While it warms up nicely on the skin, making blending easier, it isn't one of those easily blendable formulas.

The reviewer found that it required more time and effort to blend properly. It's crucial to let it settle on the hand before applying to the face, and to blend carefully to avoid patchiness.

Wear Test and Longevity
A wear test showed impressive longevity, even in 94-degree Florida heat after two hours of errands. Minimal creasing was observed around the smile lines and nose.
While some oiliness developed in the T-zone, the foundation held up remarkably well, exceeding expectations considering the high temperature and humidity.
Shade Range and Matching
The foundation boasts a wide shade range, specifically catering to women of color. However, the reviewer experienced difficulty finding the perfect match.
She tried several shades before settling on 'Burkina 300'. This highlights that despite the extensive range, finding the right shade might still require some trial and error.
Coverage and Comparison to Other High-End Foundations
The foundation offers high coverage, comparable to many other high-end brands owned by the reviewer (Estée Lauder, Lancôme, Bobbi Brown).
The reviewer emphasizes that while expensive, the coverage is impressive and justifies the price point, at least in terms of the finish.
Additional Products Used
The reviewer used Make Up For Ever Step 1 Smoothing Primer, Clinique's Post-Workout Mattifying Moisturizer, and a setting powder.

Her experiences with these products, specifically the setting powder, are also discussed. She highlights the necessity of mixing media with this foundation for better blending and application
Concealer and Lip Product
The reviewer also used Juvia's Place concealers in shades 4 and 5. She noted their wet consistency requiring careful application.
A brown lip pencil was used to apply a lip color, which lasted well throughout the wear test.
Overall Conclusion
The Juvia's Place I Am Magic Foundation provides full, buildable coverage and impressive longevity, especially considering its performance in humid weather. However, the unique formula requires patience and careful blending.
Finding the perfect shade may take time, but the extensive shade range is appreciated. The reviewer’s experience with the setting powder was less positive. Overall, it's a good foundation but not necessarily an everyday option for those short on time.
While the foundation performs well, its application demands a dedicated approach. The challenging application process and slightly underwhelming setting powder slightly detract from the overall experience.