This review dives deep into the IT Cosmetics Your Skin But Better Foundation + Skincare, focusing on its performance on dry, mature skin. The author, intrigued by the foundation's lack of online reviews and the brand's established reputation, purchased the product from a local Ulta store for convenient testing. Priced at $39.50 for a 1-fluid ounce bottle, this medium-coverage foundation boasts a unique ingredient list, including hyaluronic acid, urea, and aloe vera, promising skincare benefits alongside its cosmetic application. Unlike other IT Cosmetics foundations known for full coverage and SPF, this one offers a more natural approach.The review details the author's application process, comparing results with and without a primer using both a brush and a beauty blender. Key observations cover the foundation's runny consistency, its resulting finish (initially soft matte, transitioning to radiant), and its overall wearability. A comparison is drawn to other IT Cosmetics products, highlighting the differences in coverage, finish, and texture. Ultimately, the review assesses the foundation's suitability for various skin types and provides insights into its long-term wear and overall impact on the appearance of the skin.
Pros And Cons
- Comes in 40 shades
- Lightweight
- Doesn't emphasize pores significantly
- Doesn't emphasize fine lines
- Comfortable on sensitive skin
- Medium coverage, buildable
- Contains skincare ingredients like hyaluronic acid, urea, and aloe
- Initially feels slightly drying on dry skin (may require a moisturizing primer)
- May not provide full coverage for those seeking to fully conceal freckles or discoloration
- Finish described as initially soft matte, becoming more radiant as skin oils develop throughout the day
- Application may appear uneven initially, potentially due to exfoliating ingredients
Read more: Hydrating Foundation for Dry Skin: Top 5 Picks
First Impressions and Discovery
I stumbled upon the IT Cosmetics Your Skin But Better Foundation + Skincare on my Instagram feed. Intrigued by the lack of prior reviews and the brand's reputation, I decided to investigate further.
Checking the IT Cosmetics website, I was drawn to its appeal and the fact that it was offered in a wide range of 40 shades, a significant improvement for diverse skin tones.
Fortunately, my local Ulta store carried it, allowing me to purchase and test the foundation without waiting for online delivery.
Product Details and Comparisons
The IT Cosmetics Your Skin But Better Foundation + Skincare retails for $39.50, the same price as the brand's CC cream and Bye Bye Foundation.
It's a 1-fluid ounce (30 ml) foundation made in the USA with a 12-month shelf life. Unlike the Bye Bye Foundation, which provides full coverage and SPF 50, this one offers medium coverage and no SPF.
I already own the Bye Bye Foundation and CC cream, both of which are known for their creamy, dewy finishes and SPF protection.
Skincare Ingredients and Claims
The foundation boasts several skincare benefits, claiming to even skin tone in two weeks, refine texture, soften skin, and minimize the appearance of pores and imperfections.
Key skincare ingredients include hyaluronic acid, urea (a humectant proven to help with dryness), and aloe vera for soothing. It also contains glycolic acid for exfoliation and vitamins E and B5.
The presence of urea is particularly noteworthy as it's not commonly found in foundations, and is often used by dermatologists to treat dryness and conditions like psoriasis and dermatitis. However, it may initially feel slightly drying before the skin barrier repair benefits kick in.
Application and Wear Test
I tested the foundation on half my face with and without a primer (Tatcha Silk Canvas) to compare results.
The foundation has a runny consistency, requiring careful application. A medium coverage is achieved, allowing freckles to show through naturally.
A beauty blender was used on one side, resulting in a slightly more radiant finish compared to the brush application. Initially, the finish leans toward soft matte rather than radiant.
Final Thoughts and Conclusion
Overall, this foundation provides comfortable wear and doesn't emphasize pores or fine lines. The initial slightly drying sensation might be mitigated by prepping the skin with a hydrating primer.
The coverage is a natural medium that allows for a skin-like finish; it's best suited for those with normal to oily skin as it becomes more radiant throughout the day as natural oils emerge. The finish is naturally luminous.
Compared to other IT Cosmetics foundations, this one leans more toward a natural, soft-matte finish initially, and is lighter in texture. Consider your skin type and desired finish when choosing.