This review dives deep into Benefit Cosmetics' renowned Hoola Bronzer, exploring its luxurious packaging, versatile shade range, and exceptional application. I recently acquired the special edition Hoola bronzer from Ulta, offering a unique opportunity to experience this cult-favorite product. While the full-size retails at $30, a more budget-friendly mini version is available at $16, making it accessible for those wanting to test before committing to a full-sized purchase. This review covers everything from the initial unboxing experience to the final application and overall impression, providing a comprehensive insight into whether this bronzer truly lives up to the hype.The focus is on the original Hoola shade, described as a subtle golden-orange, perfect for achieving that coveted sun-kissed glow. We'll examine its creamy powder texture, seamless blendability, and buildable coverage. Discover how easily this bronzer can be applied for both subtle contouring and a more dramatic, sculpted look. Find out if the Hoola Bronzer delivers on its promise of a natural, radiant finish and if it's truly worth the investment.
Pros And Cons
- Creamy powder texture
- Blends easily
- Gives a sunkissed, natural look
- Doesn't look powdery or cakey
- Good for contouring
- Expensive ($30 for full size)
- Full-size version does not come with a mirror or brush (mini does not have a mirror)
Read more: 5 Best Bronzers for Medium Skin Tones
First Impressions and Packaging
I finally got my hands on the Benefit Hoola Bronzer, a product I've coveted for years. The packaging is surprisingly cute; a cardboard compact with magnets, giving it a surprisingly luxurious feel despite its simple design. It's a special birthday edition from Ulta, making the experience even more special.
The full-size version retails for $30, which is quite pricey for a bronzer. However, a mini version is available for $16, a more manageable price point for those who like to try before committing to a full-size purchase. It's a smart move for those who are unsure about the product's compatibility with their skin tone or preferences.
Shade and Texture
The shade I received is the original Hoola, described as the second lightest shade available. This one has what I'd describe as a subtle golden-orange undertone that provides a natural-looking, sunkissed glow.
The texture is surprisingly creamy for a powder bronzer. It blends seamlessly onto the skin without appearing patchy or cakey, a big plus in my book. The swatch showcases the beautiful, summery color payoff.
Application and Blending
I applied the bronzer using a fluffy angled brush, starting under my cheekbones for contouring. I also used it subtly along my jawline, nose, and hairline for added dimension and a natural-looking glow.

The bronzer blends beautifully, allowing for buildable coverage. I appreciated the ease of application and how effortlessly it melts into my skin. The color payoff is excellent, providing a natural sunkissed effect without looking unnatural.

Final Thoughts and Verdict
The Benefit Hoola Bronzer truly lives up to the hype. The ease of application, beautiful blendability, and natural-looking finish make it a worthwhile investment, despite its price point.
I love how this bronzer provides a natural-looking sunkissed glow without appearing powdery or cakey. For a naturally bronzed look, with beautiful contouring, the Hoola Bronzer is highly recommended.